Surfrider Beach Motel

Surfrider Beach Motel Branding Identity

Proposal / Identity Presentation

Branding presentation for the Surfrider Beach Motel – now known as the Surfrider Malibu. A transformation of a mid-century motel on Pacific Coast Highway – located directly across the street from the Malibu Pier.

Creative Inspiration

Concept 1

Concept 2

Concept 3

Concept 4

All Concepts

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