Cartier + GQ

The Success Project: What Drives a Man?

Cartier + GQ

We partnered with Cartier to create the content series that asked five highly accomplished and talented men “What Drives You?” Aimed to build awareness for the launch of the Cartier Drive collection, the custom parallax online destination featured interviews and photoshoots with celebrity talent. The site also included shoppable functionality and animated cinemagraphs.

Art Direction & Design

Creative Director
Patrick Lavergne

Roger Erickson

The Success Project Norman Reedus
The Success Project Zachary Quinto
GQ Crown Ad
GQ Cartier Banner Ads
GQ + Cartier Instagram
GQ Cartier CP3
GQ Cartier Zachary Quinto
GQ Cartier Zachary Quinto
GQ Cartier Norman Reedus

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