Cartier + GQ

We partnered with Cartier to create the content series that asked five highly accomplished and talented men “What Drives You?” Aimed to build awareness for the launch of the Cartier Drive collection, the custom parallax online destination featured interviews and photoshoots with celebrity talent. The site also included shoppable functionality and animated cinemagraphs.

Role
Art Direction & Design

Creative Director
Patrick Lavergne

Photographer
Roger Erickson